Black Hat SEO involves employing a dubious set of practices to increase a site page ranking in search engine, and through this process, the involved party end up violating the terms of services stipulated by the search engine company. Probably you might know the term "black hat" was a concept of western movies and was used to distinguish the bad guys from the good who wore "white hats." In the contemporary society people in the IT sector use the term to describe hackers, virus developers, and those people who use unconventional and non-ethical actions with computers. In this article, we will examine Black Hat SEO in details, the technique that qualifies the process as Black Hat SEO, how the practice can affect your website, and how to report the malpractice.
The process refers to non-professional conduct used to increase a page ranking in a search engine and violates all the service terms of the company's offering the service. You should realize that people who use this technique avoid charges or pay less the cost associated with SEO, but when discovered the consequences are detrimental. For instance, if Google discovers you are employing these dubious methods, they can ban your site or exclude you from a number of traffics. To eliminate the scapegoat of ignorance, Google has explicitly documented the practices they denounce on Google's Webmaster Guidelines and the same applies to Bing, which has documented their guidelines in Bing's Webmaster Guidelines.
As I promised earlier am going to look at some recognizable tactics that search engines do not condone. They include
As we mentioned earlier cheap is always expensive. You might have heard some people say that you cannot drink to your fill if you wait at the tap. Be warned! Employing Black Hat SEO tactics can have detrimental effects to your business since they can lead to the search engine in question banning your site. Imagine starting from the scratch creating new traffics and clients for your website. Of course, this will lead to loss of the client since we live in an open market structure.
However, experts feel that if you are not building a long-term business, you can employ this tactic. The short-term effect will increase the number of traffic to your website. Over the last couple of months, many people are switching to this process. It is in this regard that Google is tightening its reins and setting more severe consequences to discourage those people from embracing the practice. Therefore, before engaging in these activities you should ask yourself if it is worth the risk.
The main situation that calls for an individual or group of persons to report Black Hat SEO is when they realize malicious hacks, virus attacks, SEO campaign of spammy links have attacked their sites, or realize there is a spammy web result based on a competitive keyword that they have used to rank their websites. If you find yourself in such a position, just file a webspam report via Google Webmaster tools. When malicious malware is involved, request for malware review and in case of spammy links use the Disavow Links Tool.
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