Choosing a font for your website is something many people over look. You've developed this brand identity, and created a great website only to have a font that feels out of place, or looks cheap. If done correctly, the font you choose can enhance your website and maintain a consistent appearance across all devices. The simplest way to accomplish this is by utilizing a web font.
Basic system fonts such as Arial and Times New Roman come installed on most devices. This means that if your website is created using these fonts, or a similar analog, then most users will be able to load it on their device without any issue. The down side is that these fonts are very common, have little personality, and limit the design of your website. You might be tempted to download a font and use that to imbue your website with personality, to find that your creativity can only be seen if other users have that font installed as well. This can lead to resolution issues, poor sizing, and a sloppy, inconsistent user experience — in general, not a good idea.
A web font on the other hand, resolves this issue by allowing designers to access custom fonts stored on a server so that the same font is accessed by every visitor regardless of what fonts are installed on their devices.
There are several places to find quality web fonts. Many sites, such as Google Fonts and Font Squirrel, offer a large collection of free web fonts with various styles and load times. You'll find quite the assortment of fonts with styles ranging from the conservative serif to highly graphic typography. Here are some of the best Google web fonts of 2018.
This serif has an attractive scroll work style that is delicate and classy, making it great for headers and titles. Its intricate style is a little difficult to read when creating blocks of text, so pair it with something simpler for a dynamic look.
Rubik is a stylish sans font that is shortened and slightly rounded, giving it a very welcoming, contemporary feel. It's easy to read and looks great for longer blocks of text that need a little style boost.
This font has a youthful, handwritten appearance, making it excellent for sites directed at a younger audience. It's approachable and imparts a folksy sense of DIY to your content. This font is best used to highlight important text such as quotations, rather than articles.
This font has a classic appearance that is easy to read and looks good in different sizes. It has a confident, bookish bold and a lovely italic, that make it a great choice for long pieces of text.
This modern sans is minimal and clean without feeling unfriendly. It looks fresh, and has a hip, optimistic feeling. It's not too traditional, but not too modern, making it ideal for a wide variety of websites.
Script-style fonts are charming but often difficult to read and can cheapen your website if not used properly. Dancing Script is pretty, while still being clear and makes an excellent addition to websites that need a feminine, or old world touch.
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