The visuals that companies use to promote on Facebook are much like billboards on motorways. You have roughly the same number of seconds before the user in your newsfeed is around your ad and takes about the same area of view. How to increase the likelihood of a user braking or even stopping? We have some tips for you.
The message on your visuals must be absolutely clear at first glance. So no details, no little things. Both your product and your message must be "big". Both should be at the forefront and it must be absolutely clear what is happening, what you want to say.
Summarize the visual statement into a few words that you include directly in the image. But keep in mind the twenty percent rule. When the text exceeds most of the image, Facebook will limit the impact of your ad. Mostly, however, in a few moments, the graphics still stand.
Try also to add some unifying graphic element that will link all your visuals on Facebook. It should probably be based on the name, logo, and color of your product or business. This will make it clear to customers what you're talking about and where the picture belongs.
Some companies have established their entire communications and use only corporate colors, the logo, and the message text.
Autoplay on Facebook can turn off only a small percentage of users, so the views are rising. Does it bring anything to your mark? Check out Facebook Insights. Facebook counts the view for the first three seconds, which is about the time the user is going through his newsfeed - and he will not see much of your video very often.
That's why it's always the most important, the most interesting and your product is right at the beginning of the video. And for two reasons. Perhaps you will catch the viewer enough to keep looking. And if not, you have the chance to have noticed your product and sticking it somewhere in the back of your head.
GIFs are moving the internet, so why not try them too? You can start with just a little bit sharpened image, or cut off some of the toughest seconds of your video and use GIF as a teaser for the entire video that will be in the link.
Or try to make your own reaction GIFs, which you will use when communicating with fans. As Captain Pickard makes a facepalm or Chuck Norris shows his thumbs, we've all seen a thousand times. But what if the "face" in your hand was hiding your corporate mascot, the dog, or if your thumb was shown by a leader in your palm your George - technician?
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